Global Learning for Operational Leaders
Course PR-006
CIPR Recognized Events and Conferences Management
The course is designed to be interactive and participatory and includes various learning tools to enable the participant... The outline covers Events and Conferences Planning, Organization of the Event or Conference, Pro...
Introduction
Course overview
Course Methodology
The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.
Course Objectives
By the end of the course, participants will be able to:
- Identify the types of events and conferences to execute a more effective plan
- Organize, assess, and motivate various committees involved in managing events and conferences
- Promote their events and conferences by planning and setting a step-by-step promotional plan
- Prepare and control the financial aspects of a conference
- Plan and organize different kinds of exhibitions
- Examine all activities to evaluate them and follow up on the events
Target Audience
Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations.
Target Competencies
- Planning
- Organizing
- Leading
- Analyzing and evaluating
- Verbal communication
- Building rapport
- Delivering and receiving feedback
What you will achieve
Learning objectives
- Identify the types of events and conferences to execute a more effective plan
- Organize, assess, and motivate various committees involved in managing events and conferences
- Promote their events and conferences by planning and setting a step-by-step promotional plan
- Prepare and control the financial aspects of a conference
- Plan and organize different kinds of exhibitions
- Examine all activities to evaluate them and follow up on the events
Who should attend
Target audience
- Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations.
- Target Competencies
- Planning
- Organizing
- Leading
- Analyzing and evaluating
- Verbal communication
- Building rapport
Methodology
Learning approach
- The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.
Course content
Course outline and key learning areas
Module 1
Events and Conferences Planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
Module 2
Organization of the Event or Conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
- Importance of holding a conference
- Arrangements for accommodation
- Conference registration process
- Public relations and media
Module 3
Promotional Activities for Events and Conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
Module 4
The Financial Aspects of the Conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- The financial committee
Module 5
Organizing Exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
FAQ
Frequently asked questions
What does CIPR Recognized Events and Conferences Management (PR-006) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 18 - 22 May 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.
Who should attend this course?
Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations., Target Competencies, Planning
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.
Where are classroom sessions delivered?
Current classroom venues include Rome, Kuala lumpur, Barcelona, London, Munich, Amsterdam, Istanbul.
Still Have Questions?
Contact the academy team for course details, delivery options, and delegate guidance.
Related training courses
Continue building your improvement capability
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.