The Essentials of Business Etiquette and Protocol

Course PR-004

The Essentials of Business Etiquette and Protocol

First impressions are often made within seven seconds of a meeting and are difficult, if possible, to change. The outline covers Principles of Business Etiquette and Protocol, Achieving Communication Success, Personal an...

Classroom

14 sessions
3 - 7 August 2026 Amsterdam €2,975 Register
7 - 11 September 2026 Istanbul €1,995 Register
12 - 16 October 2026 Rome €2,975 Register
9 - 13 November 2026 Istanbul €1,995 Register
14 - 18 December 2026 Vienna €2,975 Register
15 - 19 June 2026 Istanbul €1,995 Register
3 - 7 August 2026 Barcelona €2,695 Register
7 - 11 September 2026 Paris €3,150 Register
12 - 16 October 2026 Frankfurt €2,275 Register
9 - 13 November 2026 Barcelona €2,695 Register
14 - 18 December 2026 Frankfurt €2,275 Register
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Online / Live

14 sessions
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Introduction

Course overview

Why Attend

First impressions are often made within seven seconds of a meeting and are difficult, if possible, to change. Among other things, this course helps you leave a great first impression. It also addresses how to deal with others in a business setting, considering differences in culture and region. Since business is often conducted over lunch or dinner, dining skills can also impact someone’s opinion of you as a potential business partner. During the five days of this course, you will also get tips on applying proper manners and business etiquette in many different settings. In addition, many diplomatic 'incidents' occur due to the personnel's lack of understanding of various protocol standards. Therefore, a portion of the course is dedicated to introducing the international rules of protocol that need to be implemented during formal occasions and visits.

Course Methodology

The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. It is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

  • Analyze the principles of appropriate behavior in business and social contexts
  • Evaluate effective strategies for interacting and communicating with various guest types
  • Interpret appropriate personal and professional conduct in diverse situations
  • Compile the components necessary to plan VIP visits and formal occasions, embodying the role of an exemplary host
  • Devise proper communication etiquette in various scenarios
  • Assess variations in protocol and etiquette from different cultures, nations, and regions for effective implementation
Target Audience

Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors.

Target Competencies
  • Public speaking
  • Verbal and non verbal communication
  • Influencing
  • Presentation delivery
  • Active listening
  • Building rapport

What you will achieve

Learning objectives

  • Analyze the principles of appropriate behavior in business and social contexts
  • Evaluate effective strategies for interacting and communicating with various guest types
  • Interpret appropriate personal and professional conduct in diverse situations
  • Compile the components necessary to plan VIP visits and formal occasions, embodying the role of an exemplary host
  • Devise proper communication etiquette in various scenarios
  • Assess variations in protocol and etiquette from different cultures, nations, and regions for effective implementation

Who should attend

Target audience

  • Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors.
  • Target Competencies
  • Public speaking
  • Verbal and non verbal communication
  • Influencing
  • Presentation delivery
  • Active listening
  • Building rapport

Methodology

Learning approach

  • The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. It is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Course content

Course outline and key learning areas

Module 1

Principles of Business Etiquette and Protocol

  • Definitions and concepts
  • Guiding principle
  • Importance of etiquette, protocol, and manners in business
  • Creating the right corporate image
  • Six basic principles

Module 2

Achieving Communication Success

  • Communication levels and definitions
  • The four principles of communication
  • Elements of the communication process
  • Barriers to effective communication
  • Overcoming communication barriers
  • Communicating across cultures
  • Communication: Key qualities
  • Listening etiquette

Module 3

Personal and Professional Conduct

  • Universal expectations for behavior
  • Etiquette for formal occasions
  • Handling difficult personalities
  • Four choices for dealing with various behaviors
  • International business etiquette
  • Customs and cultures
  • Best practices

Module 4

Planning and Hosting VIP Occasions

  • Preparation for official visits
  • Protocol at events and summits
  • Key qualities of the ideal host
  • Seating strategies
  • Risk and contingency planning
  • Mistakes to avoid
  • Meeting at airports

Module 5

Proper Communication Etiquette

  • Phone etiquette
  • Meeting etiquette
  • Email etiquette
  • Titles and forms of address
  • Exchanging gifts

FAQ

Frequently asked questions

What does The Essentials of Business Etiquette and Protocol (PR-004) cover?

This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 15 - 19 June 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.

Who should attend this course?

Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors., Target Competencies, Public speaking

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.

Where are classroom sessions delivered?

Current classroom venues include London, Munich, Amsterdam, Istanbul, Rome, Vienna, Barcelona, Paris, Frankfurt.

Still Have Questions?

Contact the academy team for course details, delivery options, and delegate guidance.

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