Global Learning for Operational Leaders
Professional training course
Certificate in Global Business Strategy (CGBS)
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors alr... The outline covers Module 2. International Market Entry Strategies, Module 3. Performance Manage...
Introduction
Course overview
Why Attend
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.
Course Methodology
This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.
Course Objectives
By the end of the course, participants will be able to:
- Analyze the global business environment and understand its impact on business strategy
- Evaluate different international market entry strategies and assess their suitability for various industries and companies
- Assess the various performance management tools that can be used in global businesses
- Align an organization’s vision, mission, and values to the global business strategy
- Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
Target Audience
Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.
Target Competencies
- Analyzing global markets
- Assessing global markets entry strategies
- Understanding cross-cultural challenges
- Managing performance in global business
- Implementing global business strategy in emerging markets
- Identifying future trends in global business strategy
What you will achieve
Learning objectives
- Analyze the global business environment and understand its impact on business strategy
- Evaluate different international market entry strategies and assess their suitability for various industries and companies
- Assess the various performance management tools that can be used in global businesses
- Align an organization’s vision, mission, and values to the global business strategy
- Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
Who should attend
Target audience
- Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.
- Target Competencies
- Analyzing global markets
- Assessing global markets entry strategies
- Understanding cross-cultural challenges
- Managing performance in global business
- Implementing global business strategy in emerging markets
- Identifying future trends in global business strategy
Methodology
Learning approach
- This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.
Course content
Course outline and key learning areas
Module 1
Module 2. International Market Entry Strategies
- International market entry modes: Pros and cons
- Factors to consider when selecting a market entry mode
- The importance of strategic alliances in global business
- Forms of strategic alliances
- Selecting a strategic partner
Module 2
Module 3. Performance Management in Global Business
- Definition and importance of performance management
- The role of performance management in global business
- Factors affecting performance management in global businesses
- Measurement systems and KPIs for global businesses
- Performance measurement frameworks
Module 3
Module 4. Global Business Strategy Implementation
- Challenges faced during implementation
- Key components of global business strategy implementation
- Aligning organizational vision, mission, and values
- The importance of effectively implementing global business strategies
- Key success factors in global business strategy implementation
Module 4
Module 5. Practical Applications of Global Business Strategy
- Global business strategy in emerging markets
- The impact of technology on global business
- Global talent management
- Environmental and social responsibility strategy
- Future trends in global business strategy
FAQ
Frequently asked questions
What does Certificate in Global Business Strategy (CGBS) cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 15 - 19 June 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.
Who should attend this course?
Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level., Target Competencies, Analyzing global markets
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.
Where are classroom sessions delivered?
Current classroom venues include Munich, Amsterdam, London, Istanbul, Vienna, Barcelona, Paris.
Still Have Questions?
Contact the academy team for course details, delivery options, and delegate guidance.
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