Strategic Quality Management

Course QP-004

Strategic Quality Management

This course presents a blend between strategy and quality to help participants develop the right skills to plan their or... The outline covers Introduction to Quality Management and Strategy, Analyzing the Environment an...

Classroom

8 sessions
11 - 15 May 2026 Barcelona €2,695 Register
8 - 12 June 2026 Barcelona €2,695 Register
10 - 14 August 2026 Munich €2,415 Register
14 - 18 September 2026 Amsterdam €2,975 Register
5 - 9 October 2026 London €2,940 Register
16 - 20 November 2026 Istanbul €1,995 Register
7 - 11 December 2026 Vienna €2,975 Register
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Online / Live

8 sessions
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Introduction

Course overview

Why Attend

This course presents a blend between strategy and quality to help participants develop the right skills to plan their organization's quality strategic plans. The course will take participants through the history of quality and strategy and link them with practical applications. Participants will learn to analyze current organizational status and identify gaps and future needs. The course will also examine the strategic planning process, from initiation to the selection of initiatives. Moreover, the identification process of quality Key Result Areas (KRAs) will be discussed. Participants will leave with the tools, skills, and knowledge to start their journey to strategize for their quality departments and produce deployment plans.

Course Methodology

This course uses workshops, case studies, and group debriefs to help participants understand various strategies, quality concepts, and applications. The course also features hands-on experience to illustrate the strategic planning process from A to Z and the process of drafting a quality plan. Various videos on strategy and quality applications support this course.

Team discussions and presentations are used throughout the course to foster participants’ understanding of the strategic planning process for quality deployment in organizations.

Course Objectives

By the end of the course, participants will be able to:

  • Define quality and strategy concepts highlighting the main components of quality strategic planning
  • Analyze the current quality situation to draft vision and mission statements
  • Generate strategic goals and objectives for their quality department
  • Evaluate strategies and draft an operating plan
  • Examine how to measure the success of a quality strategy 
Target Audience

All quality managers and staff involved in influencing, formulating, or supporting the long-term planning and strategy of the quality department or organization, as well as those responsible for linking, measuring, and improving the performance of others. The course is also suitable for employees targeted for development or promotion within the quality function.

Target Competencies
  • Strategic planning
  • Quality management
  • Management and planning
  • Understanding controls and Key Performance Indicators (KPIs)
  • Understanding quality frameworks

What you will achieve

Learning objectives

  • Define quality and strategy concepts highlighting the main components of quality strategic planning
  • Analyze the current quality situation to draft vision and mission statements
  • Generate strategic goals and objectives for their quality department
  • Evaluate strategies and draft an operating plan
  • Examine how to measure the success of a quality strategy

Who should attend

Target audience

  • All quality managers and staff involved in influencing, formulating, or supporting the long-term planning and strategy of the quality department or organization, as well as those responsible for linking, measuring, and improving the performance of others. The course is also suitable for employees targeted for development or promotion within the quality function.
  • Target Competencies
  • Strategic planning
  • Quality management
  • Management and planning
  • Understanding controls and Key Performance Indicators (KPIs)
  • Understanding quality frameworks

Methodology

Learning approach

  • This course uses workshops, case studies, and group debriefs to help participants understand various strategies, quality concepts, and applications. The course also features hands-on experience to illustrate the strategic planning process from A to Z and the process of drafting a quality plan. Various videos on strategy and quality applications support this course.
  • Team discussions and presentations are used throughout the course to foster participants’ understanding of the strategic planning process for quality deployment in organizations.

Course content

Course outline and key learning areas

Module 1

Introduction to Quality Management and Strategy

  • Definitions of quality
  • Dimensions of quality
  • The evolution of quality standards
  • The seven principles of strategic quality management
  • Strategic deployment of quality frameworks and excellence awards
  • Evaluation of strategic management
  • Historical origins of strategy
  • Barriers to strategic implementation
  • Strategic deployment models

Module 2

Analyzing the Environment and Extracting Critical Success Factors

  • Quality maturity ladder
  • Quality stakeholders analysis
  • Situation analysis tools in quality departments
  • Defining quality visions and missions
  • Developing a quality statement
  • Setting quality strategic goals
  • Identifying Critical Success Factors (CSFs) in quality

Module 3

Goals and Objectives and Alignment to Action Plans

  • From a strategic plan to an action plan
  • Goals, objectives and targets for the quality division
  • Criteria for setting strategic objectives
  • Key Results Areas (KRAs), goals, objectives and targets
  • Examples of strategic objectives (goals)

Module 4

Evaluating Strategies and Drafting Operating Plans

  • Expanding SWOT for strategies: TOWS
  • Offensive strategies
  • Defensive strategies
  • The How-How technique to develop quality-related initiatives
  • Linking goals, strategies, action plans and budgets
  • Criteria of effective action plans
  • Developing a quality department plan

Module 5

Measuring Quality Management Strategy Achievement

  • Approaches to control quality
  • Using Key Result Areas (KRAs) to create Key Performance Indicators (KPIs)
  • Quality dashboards
  • KPI cards
  • Setting targets
  • The balanced scorecard for the quality department

FAQ

Frequently asked questions

What does Strategic Quality Management (QP-004) cover?

This course covers Quality and Productivity through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 11 - 15 May 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.

Who should attend this course?

All quality managers and staff involved in influencing, formulating, or supporting the long-term planning and strategy of the quality department or organization, as well as those responsible for linking, measuring, and improving the performance of others. The course is also suitable for employees targeted for development or promotion within the quality function., Target Competencies, Strategic planning

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.

Where are classroom sessions delivered?

Current classroom venues include Barcelona, Rome, Munich, Amsterdam, London, Istanbul, Vienna.

Still Have Questions?

Contact the academy team for course details, delivery options, and delegate guidance.

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